KNOW YOUR NUMBER
Run the missed-call math for your shop.
Typical starting numbers for an HVAC shop in peak season. Change any of them. Average ticket $1,200, 45 calls a week, 30% missed, 40% of answered calls booking.
At those numbers, 13 to 14 calls a week go unanswered. About 5 would have booked, at $1,200 a job. That is roughly $6,500 a week, in season, walking to the next company in the search results.
The honesty note: HVAC swings with the weather, and shoulder months run quieter. The $1,200 ticket is a blend: repairs run a few hundred dollars, and a full system replacement runs $5,000 to $15,000. These are illustrative starting points from published home service data, not an HVAC industry survey. Your call volume and ticket mix are the numbers that matter, so run yours.